India will have to get into a virtuous cycle of growth as it seeks to reboot economic activity said Sanjiv Mehta, CMD of Hindustan Unilever (HUL), at a virtual summit organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) on Wednesday. Per capita consumption of FMCG products in rural areas is less than half of the total per capita FMCG consumption in India, which stood at $40. There is a huge runway for growth in rural areas said Mehta.