Ahead of the festive season, over 100,000 Amazon-enabled kiranas, and neighbourhood stores from across India are shops, local geared up to serve customers. More than 20,000 offline retailers and kiranas from Local Shops on Amazon’ programme will be participating in their first Great Indian Festival’ sale event this month. Amazon said the programme has scaled rapidly in just five months; with more than 40 per cent of the sellers coming from outside the top 10 cities.
Courtesyg: Business Standard 05-01-2020
