India’s top Fast moving consumer goods companies are expanding their oral care portfolio, entering new and niche categories such as mouth sprays, Ayurvedic mouth cleansers and mouthwashes as consumer concerns around general hygiene continue to sustain. In the year marked by significant innovations and new launches, especially in the health and hygiene categories, companies are ensuring brand presence into products that could in the future see a spike in demand. Colgate Palmolive (India) Ltd., and Dabur India have both launched pulling oil, an ayurvedic concoction used as a morning oral cleansing ritual based on centuries-old Ayurvedic regimen. The concoction contains a combination of sesame oil, lemon, cloves and other ingredients. The product is directed at improving oral health. Together with the Vedshakti Toothpaste and Vedshakti Mouth Protect Spray, we are now providing a range of oral care solutions that help keep your mouth clean and detoxified to help you stay healthy, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said. The company already has a Colgate Vedshakti toothpaste and Colgate Vedshakti Mouth Protect Spray-to control germ-build up in the mouth, that it announced in October last year.
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