A variety of online investment platforms have started advertising and churning out digital content to create awareness about products such as mutual funds and shares as scores of new retail investors have thronged the Indian stock markets during the lockdown. App-based investment firm for millennials Groww started a YouTube series, Groww Originals, where experts from the financial world talk about investing in stocks and mutual funds, besides other aspects of personal finance every Sunday. It also ran a television campaign to build awareness about financial products to help young people make investment decisions. “With an easy-to-use interface and robust technology offering, Groww aims to make investing easy and smart for the younger generation and democratize wealth creation,” said Harsh Jain, chief operating officer and co-founder, Groww.Online stock broking platform Zerodha is riding on content creators in the finance space recommending the platform to new investors. It also runs a financial educational and awareness programme, Varsity, aimed at simplifying personal finance and stock market-related topics.
Courtesyg: Google (photo)
