Surging demand for laptops as people work and study remotely has prompted Nokia and Vaio to start selling the device in India, seeking a foothold in the growing market. Both Nokia and Vaio chose to take the online path as a quick way to reach customers, counting on their brand recall to challenge established companies. Nokia is selling its laptops exclusively through Flipkart and Hong Kong based Nexstgo Co. Ltd will sell the Vaio brand of laptops on Flipkart. Nexstgo had acquired the manufacturing and sales rights from Japan’s Vaio Corp.to go for a full fledged offline presence. Selling online is a lot easier. You just have to partner with an e-commerce store and then it is their headache how they go to market, said Jaipal Singh, associate research manager, client devices, IDC India.
Most newcomers, such as Xiaomi and Honor, have been selling laptops through online channels. “This would give them a foothold in the industry. But people who are buying their first PC are more likely to go to a store, and that will hinder the opportunity for these new brands’, said Ranjit Atwal, senior research director, Gartner.
Courtesyg: Google (photo)
